Our Story: A Legacy of Italian Excellence

For over 30 years, Franco Wine Imports has been dedicated to bringing the finest Italian wines to California. What started as a passion for Italy’s rich winemaking traditions has evolved into a trusted source for small-batch, handcrafted wines from across the country.

We work directly with family-owned vineyards, many of which are hidden gems in Italy's most remote and scenic regions. Our curated catalog features over 100 wines, each handpicked for its quality, authenticity, and the unique story it tells. Whether it’s a centuries-old grape variety or a lesser-known gem from a family estate, we are committed to showcasing the diversity and depth of Italy’s winemaking heritage.

You can find our wines in California’s finest restaurants, wine bars, and bottle shops, where they are celebrated for their exceptional taste and craftsmanship. From the rolling hills of Tuscany to the coastal vineyards of Sicily, our portfolio represents the best of Italy, offered to you with the care and attention that only a dedicated importer can provide.

Our Philosophy: Quality, Tradition, and Discovery

At Franco Wine Imports, we’re not just about selling wine—we’re about sharing stories. Every bottle we import is a reflection of the passion and tradition of the families who have crafted it. We believe in supporting the smaller, family-run estates that continue to preserve the ancient techniques and local grape varieties that define Italian winemaking.

Our commitment to sustainability and authenticity ensures that each wine you experience is a true representation of its terroir—whether it’s a time-honored classic or a rediscovered rare variety. With every bottle, we invite you to discover Italy in a new way—through its wines, its culture, and its people.